28 Oct 2021

Category: Marketing

Marketing

Judging Romanian wines by the label: themes and symbols 

Clothes, posters, book covers, labels … how much does the graphical presentation matter for our choices? Neither of us admits they judge people, movies, books, and wines according to these criteria, but we do it at a subliminal level. We are not superficial; we do…

Marketing

Wine-from legend to country brand 

In the centennial year, there is a lot of talk about getting closer to Moldova. When it comes to the country‚Äôs brand related to wine, the Moldovans should be appreciated and closely watched. The first airport of wine was already inaugurated in Chisinau in the…